I’m Karlo: Weaving SEO magic and Webflow wonders in Slavonski Brod, Croatia.
My high ambitions led me to opening Koupoli, SEO and Webflow development agency. If we put my experience aside, I am sports player, still on football pitch (read, amateur), open for networking and socializing. Feel free to reach out even if you don't have "job" themes to discuss!
Experiences
SOCIAL MEDIA STRATEGY /
SEARCH ENGINE OPTIMIZATION
SEO SPECIALIST
Tools used: Semrush, Ahrefs, SEOlyze, Google Search Console, Google Analytics, Screaming Frog
Creating snippets using Schema.org, Google TagManager
• Analyzing and creating in-depth SEO audits with the creation of briefing tickets and rounds of reviews.
• Creation of SEO-optimised text within WDF IDF standards
• Restructuring the website to increase link juice structure based on hotjar.com analysis
• Developed and implemented a comprehensive link-building strategy, resulting in a significant increase in high-quality backlinks from reputable sources.
• Creation of simple sitemap and disavow files
• Improved client's website ranking on Google search results for keywords relevant to their industry.
• Successfully integrated SEO with other digital marketing channels, such as social media and email marketing, to achieve a cohesive and impactful online presence.
• Created campaigns for mass outreach, participated in held sales calls and client onboarding meetings
• Learned SEO through an SEO course from Nedim Šabić from andBigburg.de
WEBFLOW DEVELOPER
• Proficient in using Webflow's interface to build custom layouts and interactions that are optimized for desktop, tablet, and mobile devices.
• Skilled in creating visually appealing and user-friendly websites that are optimized for search engines and maximize user engagement.
Koupoli Marketing Agency 2020 - PRESENT
SEARCH ENGINE OPTIMIZATION
• Implementing best practices for technical SEO, mobile optimization, and WordPress optimization.
• Developing and executing effective link-building strategies to boost website authority.
• Collaborating with the team to enhance off-site elements impacting SEO.
• Optimizing existing content and contributing to keyword research for new content creation.Creating guidelines for copywriters.
• Analyzing SEO metrics, assessing trends, and contributing insights to problem-solving efforts.
• Utilizing tools such as Google Analytics, SimilarWeb, Ahrefs, etc., to monitor and report on performance.
• Collaborating with the Social Media department to optimize profiles and increase visibility.
• Leveraging SEO knowledge to enhance social media strategies.
LUDICRUM Feb, 2024 - PRESENT
WEBFLOW DEVELOPER AND SEO SPECIALIST
• Integrating Figma designs from our UI/UX designer into Webflow.
• Managing website localization.
• implementing SEO best practices, including content plan creation, meta tags and descriptions optimization.
• Handling CMS, blog posts, and dynamic web animations.
• Overseeing Google Analytics, Google Search Console and other performance-tracking tools.
ULTRALYTICS May, 2024 - Aug, 2024
PROJECT LEADER
• Managing team of 7 people, responsible for configuring and publishing complex crane assemblies.
• Creation of algorithms in HTML which allows changing parameters of projects.
• Everyday client meetings and presentationsHigh responsibility QA check of created modelsbefore assembly
• Worked at developing Parker 3D interactive configurator which offers stacking of independent parts
• Creation of algorithms that support a change of measuring system from metric (mm) to imperial (INCH) without it affecting on a 3D model so it canstay interactive depending on the measuring systemof choice
• Attending various fairs as a presenter of Cadenaswork and opportunities
CADenas Services d.o.o 2018-2021
PROJECT ASSISTANT
• Creating and fixing 3D models and preparing tables for complex algorithms
• Helped the programming team create and run 3DCAD configurator.
• Created 3D interactive PDF datasheet withdimensions and product informations
• Worked closely with clients engineers on resolving dimensioning issues of provided obsolete drawings
CADenas Services d.o.o 2017-2018